Sales & Marketing

Advertising that Works

Advertising should be viewed as an investment that should generate a return, rather than a fixed cost. Many businesses spend ...

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Ten marketing priorities when you start your business

1. Build credibility quickly Why should people buy from a new business? Your first challenge is to overcome their doubts by b...

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Improving the effectiveness of your advertising

As a small business owner, you’ll want to get positive returns on a limited marketing budget. It’s important to m...

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How to accurately forecast sales

Start-ups are at a disadvantage when it comes to their first sales forecast because, clearly, they don’t have any histo...

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Gain customer loyalty and keep your regulars for life

Long-standing customers form the backbone of a strong, well-established business. Make it your mission to ensure that the vas...

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Ways to identify new markets and customers

If you want to grow your business, you’ll need a strategic plan – which should include how you’ll find new ...

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Undertaking your own market research

Whether you’re thinking of starting a new business, considering adding new products, opening a new branch, or increasin...

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Creating a promotional plan

The ideal promotion plan is one that results in clear steps you can put into action immediately. This means concentrating on ...

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Five top ways to research your market

It’s easy to come up with a number of business ideas but to make sure your idea is viable and can be run at a profit, y...

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