5 important financial ratios for your small business

5 important financial ratios for your small business

As a small business owner, you’re likely already wearing many hats. But the hat of a financial analyst might seem a little oversized, particularly if your background isn’t in finance or accounting. However, understanding financial ratios can be a game-changer for your business, helping you assess your business’s financial health and make informed decisions.

Financial ratios: what are they?

Think of financial ratios as a thermometer for your business’s financial health. These are calculations that compare one item in your financial statements to another. For instance, how much current assets you have compared to liabilities, or the percentage of each dollar of sales that remains after all expenses have been deducted.

They reflect the financial relationships vital to your business operations.

The power of financial ratios

To harness the power of financial ratios, it’s important to understand the financial relationships they represent and the implications for your business. Unless you are well-versed in accounting principles, consider engaging an accountant or bookkeeper to help you interpret these ratios.

The ratios that matter

Let’s delve into some of the key financial ratios every small business owner should know:

  1. Gross profit margin: This ratio helps you understand the relationship between your sales and cost of goods sold. A low gross profit margin could indicate weak product demand or need for better cost control. For professional services businesses, gross profit margin measures the percentage of revenue remaining after deducting the direct costs associated with delivering professional services, like employee salaries and overheads. It’s a critical metric reflecting the profitability and cost-effectiveness of the services provided. A higher gross profit percentage in this context suggests better cost management and more efficient service delivery, while a lower percentage might necessitate improved cost control or adjustments in pricing strategies to enhance profitability.
  2. Current ratio: This ratio measures your business’s liquidity. A higher current ratio indicates efficient cash management and the ability to meet short-term obligations. If your current ratio is less than 1:1, it might be a signal that additional financing is needed to meet upcoming commitments.
  3. Return on equity ratio: This ratio offers insight into the returns your business is generating for its owners. It’s an efficiency indicator, showing how effectively your business uses its owners’ money.
  4. Net profit margin: It’s the percentage of each dollar of sales remaining after all expenses. It’s a critical indicator of your business’s expense management capabilities.
  5. Debt to equity ratio: This ratio compares the financing you’ve received from creditors to the amount invested by the owners. It highlights the balance between debt and equity in your business.

The journey of understanding financial ratios might seem like traversing uncharted territories, but it’s a journey worth embarking on. Decoding the language of financial ratios can provide invaluable insights into your business’s financial health.

If you’re feeling overwhelmed by the intricacies of financial ratios, don’t worry. We’re here to help! Feel free to contact us and leverage our expertise.

Related Posts


10 quick growth tips for your small business

Small businesses can grow in boom times as well as periods of difficulty by working smarter and taki

Read More

GST on Google Payments

One small but important change that we have noticed recently is that Google has started charging GST

Read More

Accounting Hub Newsletter Winter 2013

‘Mondayisation’ ahead Previously, when New Zealand celebrated Waitangi Day or ANZAC Day, and it

Read More